The first ever Agency Profitwatch Report : Agency Profitwatch 2005, was commissioned to investigate agency management practices across the creative services sector. Providing a comparison of agency approaches in the United Kingdom and the United States of America, the report provides a snapshot of challenges faced by the creative services sector in its pursuit of improving operational efficiencies and corporate profitability. Five years on, 2010 brings new challenges and opportunities to the sector. The marketing and media industries are in a period of rapid transformation in the wake of a recession which has accelerated the movement of new media into the centre of the communications landscape. Agency Profitwatch 2010 seeks to examine whether agency systems and processes are agile enough to help agencies thrive amidst this change. How does the UK approach compare against the US approach in adapting to this transition? How do the systems they use contribute to agency profitability? Are these agencies able to use data about costs and assets to their best advantage? These questions and more are answered in Agency Profitwatch 2010- Download Now! ******New - View the recorded Agency Profitwatch Webinar Today******* Agency Profitwatch 2010 charts best practices for coping with the economic downturn, and provides discussions and visions of the future from which organisations can benchmark and learn from the best.

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